Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced on May 18 plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025.(Photo quoted from Unilever Japan’s website)

After four years of development, the recyclable tubes will be available later this year in two of Unilever’s biggest oral care markets: France and India. First launching in France with the company’s leading oral care brand Signal, the new tubes will be rolled out across its biggest range, Integral 8, which represents over a third (35%) of Unilever’s toothpaste portfolio in the country.

Traditionally, most toothpaste tubes are made from a combination of plastic and aluminium, which gives the packaging its flexibility but also makes it difficult to recycle. Instead of aluminium, the new tubes will use a material made mostly of High-Density Polyethylene (HDPE), which is one of the most widely recyclable plastics globally. 

It will also be the thinnest plastic material available on the toothpaste market at 220-microns, which will reduce the amount of plastic needed for each tube. To encourage wider industry change, the innovation will be made available for other companies to adopt.

The design has been approved by RecyClass, which sets the recyclability standard for Europe, as well as laboratories in Asia and North America. Meeting these rigorous requirements means the new tubes can be recycled within standard HDPE recycling streams.

(IRuniverse)

Related articles