Title: The Global EV Battery Market: A Comprehensive Overview and Business Opportunities Under the Influence of IRA

【Expertise Summary】
Evelyn has more than 8 years working experience in market research and consulting services.
During her service in SMM, she has built strong industry knowledge on Lithium Battery Recycling Sector and related Carbon Footprint insight.
Evelyn has built strong consulting experience in both strategic planning and tactic landing, served many fortune 500, global leading players, top Chinese industry companies in market opportunity assessment, new project landing strategy, competitor benchmark, market entry strategy, and supply chain strategy.

【Main Experience】
•Market/product entry strategy –Target market potential and risk assessment through primary and secondary resources; Competitive insight and best practice analysis; Company internal resource assessment, etc.
•Business opportunities and new business growth path plans –Brand planning according to product positioning, formulate corresponding brand planning, including target market selection, SWOT analysis, determination of core communication information, selection of communication channels and media, marketing activity planning, sales target formulation, KPI assessment and review
•Product strategy –Current offering segmentation in line with its mid and long-term strategic direction; New product launch planning and sales forecast; Product cycle and ROI management
•2B & 2C Customer Study –Understanding upstream/downstream consumer preferences, usage & attitude through consumer segmentation, voice of customer, pain-point identification, etc.

• 04/16/2024   Interview with Freyr Battery's CSO Kawaguchi about the Global EV & Battery Market
• 03/15/2024   Memorandum of “9th Battery Summit in TOKYO” sponsored by IRUNIVERSE Part 2
• 03/15/2024   Memorandum of “9th Battery Summit in TOKYO” sponsored by IRUNIVERSE Part 1
• 02/19/2024   Green Li-ion: Pioneering Sustainable Battery Materials from Waste - A Revolution in Recycling
• 02/07/2024   ERAMET INTERNATIONAL The 9th Battery Summit Speaker
• 01/22/2024   B3 Co., Ltd The 9th Battery Summit Speaker
• 01/12/2024   Prof. Masayoshi Yamamoto, Nagoya University The 9th Battery Summit Speaker
• 01/12/2024   JervoisThe 9th Battery Summit Speaker
• 12/27/2023   Umicore Japan KK The 9th Battery Summit Speaker
• 12/26/2023   Automotive Data of China Co., Ltd. The 9th Battery Summit Speaker