New arrivals

07/26/2024   MRAI Seco...
07/26/2024   MRAI/IBS ...
07/24/2024   Nickel In...
07/19/2024   Rare Eart...
07/18/2024   MIRU-MRAI...
07/09/2024   May2024 L...
07/09/2024   May 2024 ...
07/05/2024   Rare Eart...
07/04/2024   ILUKA dec...
07/04/2024   ILUKA RES...
07/02/2024   Plastic R...
06/24/2024   REIA, JOG...
06/21/2024   REIA, JOG...
06/21/2024   Rare Eart...
06/19/2024   On-Site I...
06/10/2024   Rare Eart...
06/08/2024   6/19-20 M...
06/07/2024   Analysis ...
06/06/2024   Analysis ...
06/06/2024   Rare Eart...

SMM Information & Technology Co., LtdThe 9th Battery Summit Speaker

 

Evelyn CHEN
Senior Consulting Manager New Energy SHANGHAI

 

 

Title: The Global EV Battery Market: A Comprehensive Overview and Business Opportunities Under the Influence of IRA

 

【Expertise Summary】
Evelyn has more than 8 years working experience in market research and consulting services.
During her service in SMM, she has built strong industry knowledge on Lithium Battery Recycling Sector and related Carbon Footprint insight.
Evelyn has built strong consulting experience in both strategic planning and tactic landing, served many fortune 500, global leading players, top Chinese industry companies in market opportunity assessment, new project landing strategy, competitor benchmark, market entry strategy, and supply chain strategy.


【Main Experience】
•Market/product entry strategy –Target market potential and risk assessment through primary and secondary resources; Competitive insight and best practice analysis; Company internal resource assessment, etc.
•Business opportunities and new business growth path plans –Brand planning according to product positioning, formulate corresponding brand planning, including target market selection, SWOT analysis, determination of core communication information, selection of communication channels and media, marketing activity planning, sales target formulation, KPI assessment and review
•Product strategy –Current offering segmentation in line with its mid and long-term strategic direction; New product launch planning and sales forecast; Product cycle and ROI management
•2B & 2C Customer Study –Understanding upstream/downstream consumer preferences, usage & attitude through consumer segmentation, voice of customer, pain-point identification, etc.

 

 

 

日本語サイトはこちら

Click here for English site

​​​​​

Related articles

Read more related articles...