Title: The Global EV Battery Market: A Comprehensive Overview and Business Opportunities Under the Influence of IRA

【Expertise Summary】
Evelyn has more than 8 years working experience in market research and consulting services.
During her service in SMM, she has built strong industry knowledge on Lithium Battery Recycling Sector and related Carbon Footprint insight.
Evelyn has built strong consulting experience in both strategic planning and tactic landing, served many fortune 500, global leading players, top Chinese industry companies in market opportunity assessment, new project landing strategy, competitor benchmark, market entry strategy, and supply chain strategy.

【Main Experience】
•Market/product entry strategy –Target market potential and risk assessment through primary and secondary resources; Competitive insight and best practice analysis; Company internal resource assessment, etc.
•Business opportunities and new business growth path plans –Brand planning according to product positioning, formulate corresponding brand planning, including target market selection, SWOT analysis, determination of core communication information, selection of communication channels and media, marketing activity planning, sales target formulation, KPI assessment and review
•Product strategy –Current offering segmentation in line with its mid and long-term strategic direction; New product launch planning and sales forecast; Product cycle and ROI management
•2B & 2C Customer Study –Understanding upstream/downstream consumer preferences, usage & attitude through consumer segmentation, voice of customer, pain-point identification, etc.

• 10/02/2024   Cobalt Watch 2024 Autumn: After Peaks and Valleys, Is It Now Just a Matter of Waiting for a Rebound from the Bottom?
• 10/01/2024   LFP Battery Recycling Battle: China Leads Globally While Europe and the U.S. Close In
• 09/30/2024   NIO Secures Additional 3.3 Billion Yuan Investment from Anhui Local State Capital
• 09/26/2024   China’s Auto Dealers’ Dilemma Draws Attention from Multiple Departments, Industry Calls for Policy Adjustments
• 09/26/2024   China Initiates Anti-Discrimination Investigation into Canada’s Restrictive Measures
• 09/25/2024   Nickel Institute Battery Day (Part 6): North America and GM Partner to Enhance EV Supply Chain Sustainability
• 09/25/2024   Nickel Institute Battery Day (Part 5): Challenges and Opportunities in Battery Recycling and Future Sustainability
• 09/24/2024   Nickel Institute Battery Day (Part 4): Delineating the Surface and Bulk Instabilities of High-Nickel Cathodes
• 09/24/2024   Nickel Institute Battery Day (Part 3): From Dry Process Technology to Breakthroughs in High-Nickel Cathode Materials
• 09/24/2024   Nickel Institute Battery Day (Part 2): The Rise of Indonesia and Nickel’s Crucial Role in Electric Vehicle Batteries